Protection of data privacy

Analytical services

Our website uses Piwik, which is a so-called web analysis service. Piwik uses so-called “cookies”, which are text files that are stored on your computer and that enable an analysis of the use of the website on our part. For this purpose, the usage information (including your shortened IP address) generated by the cookie is transmitted to our server and saved for usage analysis purposes, which serve the website optimisation on our part. Your IP address is anonymised immediately during this process, so that you as the user remain anonymous to us. The information about your usage of this website generated by the cookie will not be passed on to any third parties. You can prevent the use of cookies by selecting the appropriate setting in your browser software; however, it may possibly be that you might not be able to make full use of all functions of the website in this case.

If you do not agree with the storing and analysing of this data collected during your visit, you may decline the storing and using hereinafter via a click of your mouse at any time. In this case, a so-called opt-out cookie is stored in your browser with the consequence that Piwik collects no session data at all. Please note: If you delete your cookies, the opt-out cookie is deleted as well as a result and, if so, you may have to activate it again.


Our website uses Google Analytics, a web analytics service provided by Google, Inc. (Hereinafter referred to as "Google") Google Analytics uses “Cookies”, which are text files placed on your computer, to help us analyse how users use the site. Google will store the information generated by the Cookie about your use of the online store on servers in the United States. Google will use this information in our name for the purpose of creating evaluations and reports of usage and activities within the frame of our online offering and providing other services relating to website activity and connected services and making this information available to us. We will create user profiles under a pseudonym from the data prepared. We will only use Google analytics with activated IP anonymisation. This means the IP address of each user within the membership states of the European Union and in other states, which are party to the agreement on the European Economic Union, will be shortened and only then transferred to the Google server in the USA. Only in a few exceptional cases, the non-shortened IP address will be transferred and shortened there. Google will not associate your IP address with any other data held by Google. The user may refuse the storage of cookies by selecting the appropriate settings on your browser software. In addition the user can prevent that the data associated with their use of the online offerings and created by the cookie will be processed. To ensure this please download and install the browser plug-in found under the following link.
In case you would like to know more about usage of data for advertising purposes by Google or settings and refusal possibilities, you may browse the Google website:

Usage of data by Google associated with your use of websites or apps from our partners:
Usage of data for advertising purposes: Administration of information used by Google to choose pop up advertising for you: 
Determine which advertisements Google shows you:



Our website uses so-called re-targeting technologies here. We use these technologies to make the internet offer more interesting to you. This technology makes it possible to approach internet users, who have already been interested in our shop and our products, with advertisement on the websites of our partners. We are convinced that the fading in of a personalised, interest-related advertising is normally more interesting to the internet user than advertising that has no such personal reference. The display of this advertising media on the pages of our partners is carried out on the basis of a cookie technology and an analysis of the previous user behaviour. This type of advertising takes place completely anonymously. No personal data is saved and no usage profiles are linked to your personal data.

I agree that so-called cookies are used and therefore my usage data is collected, saved and used. In addition, I agree that my data is saved in cookies beyond the end of the browser session and, for instance, can be called up again during my next visit to the website. I can revoke this agreement with effect for the future at any time by rejecting the acceptance of cookies in my browser settings.


Contact partner for data protection
For questions regarding the collection, processing and use of personal information, information requests, correction, blocking or deletion of data as well as repealing of previously given authorisation, please contact:

Sortimo International GmbH
Dreilindenstraße 5
86441 Zusmarshausen